Recently, there's been scrutiny around online health insurance ads, lead generation, and health-related claims.

Consumers sometimes tire of seeing ads plastered across billboards, TV, and social media. They want more authentic engagement.

You've got a call from a client or prospect with a Medicare insurance problem, and they're counting on you to help. Are you prepared with the solution?

Your current clients can be one of your greatest assets as an insurance agent — if you leverage referrals.

A professional and effective business email takes some thought and care to construct. This is true across all industries — and even for insurance agents writing marketing or follow-up emails to their clients.

You receive an email from Susan, a carrier representative that you've talked to before, but it seems…off. You notice she's sending from a different email address than usual. Do you open the attachment she's sent?

As people get older, it can be hard for some to continue to manage their affairs. What happens when your client can no longer make Medicare decisions on their own?

Health Care Service Corporation (HCSC) is moving forward with the rebrand of the former Cigna Healthcare, with the latest updates impacting the Medicare Supplement side.

We've kept tabs on the important changes in the under-65 health insurance market over the last year and what you need to pay attention to over the next year, too.

As the Medicare industry changes every year, so should the focus of agents selling Medicare plans.

Two heads can be better than one when you choose an affinity partner that makes sense for your insurance business.

So, you've decided to become a health and/or life insurance agent. Congratulations on taking the first step on this journey in your career!

From record-breaking enrollments to exciting technology advancements, 2025 was a year of growth and success for Ritter Insurance Marketing agents and staff!

Readers of the Ritter blog understand that client retention is great for your business, but you may be wondering what you can do to keep your clients coming back.