You have to start somewhere with a potential Medicare client, and while it might be tempting to jump right in and start selling, you can't.

Want to host a Medicare educational event or a Medicare sales event? It's important to know that there are certain things you can and cannot say during these events!

Events are often a great way to generate leads. What is allowed at educational seminars for the 2027 Annual Enrollment Period?

For those new to Medicare Advantage and prescription drug plan sales and marketing, a Scope of Appointment (SOA) can be a foreign idea. But the basics of SOAs play a major role in the industry.

The Centers for Medicare & Medicaid Services (CMS) have some strict rules on what agents can and cannot say during Medicare sales appointments.

Recently, insurance companies have been making Medicare Advantage and prescription drug plans non-commissionable. If this has you wondering "Can you charge a consulting fee for Medicare advice?" you're not alone.

Medicare sales events can be one of the most effective ways to connect with prospects, build trust, and grow your book of business.

Gifting is an age-old marketing tactic that just about every business — including Ritter Insurance Marketing — utilizes to build relationships with their clients (or agents!), encourage referrals, and increase brand recognition.

Insurance companies and agents are tasked with remaining compliant with the Centers for Medicare & Medicaid Services (CMS) while marketing their services. It makes sense on the surface, but the details may need some clarifying.

Do you have questions about recording and storing your calls to meet Medicare call recording requirements established by the Centers for Medicare & Medicaid Services (CMS)? Good news — we have answers!

Since their Final Rule for Contract Year 2023, the Centers for Medicare and Medicaid Services (CMS) has implemented rules for third-party marketing organizations (TPMOs). Here are the requirements that impact your business.

As you know, solicitations are very important to the health insurance business, but there are many rules and regulations individuals and businesses must follow to avoid legal repercussions (and general consumer discontent).

You have your leads in hand and your contracts signed, so you're ready-to-sell, right? Well… almost. Did you complete your AHIP certification yet?