How many times have you heard that the Medicare Supplement market is “booming” with opportunity? (Insert commonplace statistic about the number of baby boomers turning 65 here.)

No matter the focus of your business in the health and life insurance industry, if you want to expand your clientele, increase your earnings, or build your reputation as a reliable advisor, it’s imperative you offer the products that will best serve your clients’ medical and financial needs.

Say your client wants long-term care insurance, but their application is declined due to their age or health or they simply can’t afford the premiums. Fear not! Short-term care insurance is another solution!

Selling hospital indemnity insurance helps your clients have the money they need to get back on their feet. This raises the question, selling hospital indemnity with Medicare Advantage: is it worth it?

Medicare Part D reduces the out-of-pocket costs Medicare beneficiaries pay for their medications. Everyone with Medicare is eligible for it regardless of income.

Learn about $0-premium Medicare Advantage plan costs. Agents and consumers need to know there’s a lot more to them. Premiums are the most visible and easy-to-compare factor, but they don’t define a plan’s value.

Making the decision to be a health insurance agent is relatively easy. Deciding what type of product to sell? Now, that's more difficult.

Annuities have gotten a bad rap with some investors.

You've heard it before, and it's true: Americans are concerned about outliving their savings.

Gain tips and knowledge on fixed annuities vs. indexed annuities. Learn what sets them apart, and how to know when to market fixed annuities versus indexed annuities.

Every agent has a story to tell. In the senior market, that usually means visiting clients and prospects in their homes to discuss typical offerings such as health, life insurance, and final expense plans.

Critical illness insurance is nothing new. Recently has there been a major uptick in interest in this type of coverage and there are a few reasons why. As an insurance professional, you have the knowledge and credibility to educate business leaders and consumers about critical illness insurance.

Stays in nursing homes and assisted living facilities are increasing as the baby boomer generation reaches its golden years. Unfortunately, most senior living facilities are expensive and those costs continue to rise.

Cross sales with ancillary products is the ultimate winning strategy. Clients feel more comfortable knowing their needs are covered and services will be affordable when they need them.