Legacy Safeguard is a well-rounded estate planning program for clients of all ages with any kind of health coverage. The program offers estate planning support and connections in addition to grief support for survivors.
As a service, you can offer free memberships to clients so they can share these benefits with their loved ones. Because of this model, Legacy Safeguard can serve as a referral generation tool!
Here’s what we think of Legacy Safeguard and their resources for health insurance agents.
What Is Legacy Safeguard?
Legacy Safeguard is a client-facing legacy planning program. You can use it to offer additional benefits and market final expense products to boost your sales potential all year long. Selling ancillary insurance products outside of the Annual Enrollment Period (AEP) can be a strong strategy for maximizing sales.
Agents registered with Integrity, or an Integrity partner, have free access to Legacy Safeguard! If you want to unlock this program and other Integrity tools, register with Ritter for free now!
Free Marketing and Training Resources from Legacy Safeguard
As you get started with Legacy Safeguard, you’ll receive a comprehensive set of marketing resources free of charge. These materials are pre-approved and vetted for compliance.
Included are:
- Call scripts to use when scheduling client appointments
- Sales presentations
- Lead generation materials
- Other training resources
You can utilize these free marketing resources to connect with more clients looking for legacy planning resources or more complete coverage, beyond their health plan.
Free Legacy Safeguard Membership for Your Clients
One standout feature of the marketing system is the free Legacy Safeguard membership you can offer to clients.
As a member, clients can access:
- Legacy planning services
- End-of-life planning tools
- Estate planning support
- Survivor assistance
When clients are offered a free membership, they can access legacy planning resources to share their life story, document significant memories, and make final wishes known.
Advisors can also connect members with attorneys to guide members through the estate planning process to complete a will and elect power of attorney.
When funeral planning is necessary, Legacy Safeguard can also connect family members with funeral homes and cemeteries in their area. Advisors are also available to help guide financial decision making.
This feature is what can make Legacy Safeguard a valuable strategy for building a referral network. Members of Legacy Safeguard can share a membership with five individuals. Encourage your clients to share the benefits of Legacy Safeguard with someone they know. Reach out to those five potential members to offer your services insurance sales services, perhaps with a final expense product!
How Agents Can Incorporate Legacy Safeguard’s Marketing Program
The program clearly outlines a sales flow for agents that simply integrates Legacy Safeguard memberships.
- Enroll/reenroll clients in a Medicare plan
- Offer a Legacy Safeguard membership to complete coverage
- Reach out after the AEP to ensure plan satisfaction
- Discuss legacy planning and final expense needs
- Offer life insurance and ancillary options in the offseason
You can utilize this implementation strategy and increase your potential to maximize sales all year long!
Cross-Sell Final Expense to Your Existing Book of Business
Legacy Safeguard encourages you to leverage their current client base rather than focus solely on lead generation. We urge you to stay in touch with your clients and practice client retention. By developing relationships with your current clients, you may be more likely to find areas of opportunity for coverage.
Utilize the Postseason Game Plan
Throughout their eBook, the Postseason Game Plan, Legacy Safeguard mentions a holistic planning approach to follow after the Medicare Annual Enrollment Period. This guide can be accessed for free after signing up!
Get your copy of the Postseason Game Plan! Add Ritter Insurance Marketing as your agency name when completing the form.
This approach emphasizes products outside of the Medicare umbrella such as final expense, legacy planning, and estate preparation.
Do you have final expense products in your portfolio? Appoint with carriers today with Contract Now* and offer these benefits to your clients.
*Newly registered agents must speak with our Sales team to unlock Contract Now.
The offseason can be just as critical for agents as the peak of enrollment season. The months following AEP are not downtime for you to do nothing and wait. The program highlights the importance of long-term growth for agents. It encourages brokers to create a referral program that generates leads and diversifies the products they sell.
The Postseason Game Plan stresses client retention as well. This is a concept we’re familiar with at Ritter, as relationships are at the very core of what we do. We encourage you to go beyond the Medicare AEP with your own Postseason Game Plan!
Why a Diverse Insurance Portfolio Matters
Legacy Safeguard stresses the importance of having fully underwritten, simplified issue, and guaranteed issue life insurance products in the portfolio to be able to accommodate a variety of clients and their needs.
Not sure which life or ancillary insurance are best to add to your portfolio? Complete a free portfolio review with a member of our Sales team to kick off your final expense marketing strategy!
We empower agents to have a variety of plan and carrier options available, so you’re able to support clients in every scenario. If you’re still looking to make a decision, consider what aspects of the Legacy Safeguard program work best for your business!
Pros & Cons of Legacy Safeguard
We’ve discussed Legacy Safeguard in depth. But, if you’re deciding if this strategy is right for you and your business, consider the pros and cons we’ve listed below!
We believe Legacy Safeguard’s marketing program addresses a common gap in the insurance sales cycle. The program offers a practical framework for turning health insurance sales into a year-round success plan.
If you’re not taking advantage of it, you could be missing out on sales and referrals or safeguarding a legacy of your own!
Register with Ritter for free today to access Legacy Safeguard, IntegrityCONNECT, and all the resources that come with being a Ritter agent!
Not affiliated with or endorsed by Medicare or any government agency.
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