For senior health insurance agents, the bulk of business is done in the chaotic 54-day Medicare Annual Enrollment Period (AEP). Taking full advantage of your clients' Special Enrollment Periods for Medicare (SEPs) must be your top priority to make the most of the Medicare lock-in period.

It may be the lock-in period, but that doesn’t mean you have to put your business on lock-down.

Building Client Loyalty, More than Just a Plan. Client loyalty can make or break a business. Build relationships with people that are relying on an agent to guide them. Being an insurance agent isn't just lead generation and business it’s being trustworthy and guiding them with their health care.