What Does an FMO Do for Insurance Agents?

Working with an FMO provides independent insurance agents with support, tools, and services that they can’t access on their own. And that’s the biggest thing I want to stress here. Just because you’re in business for yourself, doesn’t mean that every aspect of that business is on you. A field marketing organization should be able to take a good portion of that work off of your shoulders.

Here at Ritter, we do that by starting with sales support. We can help agents wherever they’re at in their insurance career — just getting started or experienced and looking to offer a new product. We’ll help you figure out your market and your portfolio.

We’ve got teams assigned to different regions across the country, so they’ll be able to help you establish your market wherever that happens to be. Additionally, our experts know Medicare and life insurance products inside and out. We’ll help you put together your portfolio so you can focus on selling.

When it comes down to it, an FMO succeeds and generates income when their agents succeed and generate income. Your success is our success. We’re invested in helping you grow your independent insurance business and want to give you the avenues to help you do it.

Field marketing organizations also offer back-office support. Think along the lines of administrative tasks; we have entire teams dedicated to helping you accomplish those tasks. Our teams help with online contracting, commission inquiries, agent education and training, new business support, Medicare lead opportunities, building and growing your agency, and even access to co-op marketing dollars.

FMOs also seek to relay insurance news to their independent insurance agents, and we do the same. We keep agents in the know with Ritter blog and Agent Survival Guide Podcast. Both are updated frequently with compliance updates and new products and tips to help you sell insurance.

We love providing the convenience of all of these tools and services in one location, rather than working with each carrier individually. And, we think you will, too.

Additionally, each FMO, IMO, or NMO doing business offers its own unique tools and services to their agents. We focus on technology and simplifying business processes. What does that look like for our agents?

Our Medicare Quote Engine allows agents to run quotes for plans for their clients prior to meetings. Agents can also offer compliant online enrollment through Integrity and Ritter’s PlanEnroll platform, which provides you with a free consumer-facing website. We’ve also created an agent dashboard, the Ritter Platform, that allows agents to stay updated on their contracting status, commission payouts, and more.

That’s a high-level overview of what we have to offer here at Ritter. We’ll go into further details in future Knight School modules, so keep watching.

Up next, we’re going to walk you through what to look for as you choose the FMO that’s right for you.

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