NEW: We're Rebranding Medicareful for the 2024 Annual Enrollment Period

Change is inevitable, and here at Ritter, we embrace it! Our revolutionary quoting and enrollment tool, Medicareful, is getting rebranded for the 2024 Annual Enrollment Period (AEP). We’re excited to announce the upcoming launch of Shop & Enroll!

With change, we understand can come some hesitation, so we’re being fully transparent and keeping you up to date every step of the way.

Listen to this article:

Read on to discover more about Medicareful’s rebrand!

Medicareful Is Changing to Shop & Enroll

Effective October 1, 2023, Medicareful will be fully rebranded to Shop & Enroll. As part of the rebrand, we’re giving the site a little refresh, so some navigation options or visuals will look different. However, the core lead generation, plan comparison, and enrollment functions will remain the same.

As of right now, you do not need to take any action. Our staff will take care of all the site and material updates, so the transition is seamless for you. Please keep an eye out for related emails and trainings between now and October 1 so that you’re ready to go when the rebrand is complete!

Why a Rebrand?

As you may already be aware, the Centers for Medicare & Medicaid Services (CMS) have released their 2024 Final Rule for Medicare Advantage and Part D. Within this listing of changes and updates is a new mandate prohibiting the use of “Medicare” in any third-party marketing organizations’ (TPMO) business name, logo, or URL.

This brand change is to ensure we stay CMS-compliant and can continue offering our agents this one-of-a-kind, agent-led sales tool.

Shop & Enroll Frequently Asked Questions

In an effort to make this transition as smooth as possible, we’ve compiled a list of frequently asked questions and answers.

What will happen to my existing Medicareful website?

By October 1, 2023, your website will automatically redirect to

Note: You must cease marketing your Medicareful website beginning October 1, 2023.

How long will the redirect last?

Indefinitely. To ensure you never lose a sale due to the rebranding, the redirect from to will always be active.

What will my Shop & Enroll site’s URL be?

Your agent slug will stay the same. To go to your new site, when available, just append your agent slug onto the end of, for example,

Do I need to take any action to update my Medicareful website now or on October 1?

No. Our software development team will complete this transition behind the scenes so it’s completely seamless for you.

Will my Shop & Enroll site have different navigation or features than my Medicareful site?

No. There will be changes on how the site looks and feels, but the core functionality will remain the same. There will be training for agents going over any differences.

Can I keep using my Medicareful-branded marketing materials (e.g., slim jims, business cards, web page)?

No. Medicareful marketing materials must stop being used by October 1, 2023. We recommend acting earlier. New materials will be available in the lead up to AEP on and through your sales specialist.

Can my affinity partners keep using my Medicareful marketing materials (e.g., slim jims, business cards, web page)?

No. Your affinity partners cannot continue using Medicareful marketing materials. You are responsible for communicating this change to any affinity partners and providing them with any updated materials.

Will Ritter let me swap my unused Medicareful marketing materials for newly branded ones?

Yes. Ritter will provide a $250 ShopRitterIM credit to any agent who has submitted at least 10 apps on Medicareful from January 1, 2023, to June 5, 2023. This credit can be used for replacement Shop & Enroll marketing materials. These materials should be available to order by late August 2023.

If you don’t qualify for prior production, we’re also extending this credit to reimburse agents for up to $250 worth of ShopRitterIM purchases if they use Shop & Enroll to submit 10 applications through December 31, 2023.

Agents can only earn one $250 credit.

How will Medicareful Living be affected in the transition?

Medicareful Living’s branding will also be changing in response to the guidance provided by CMS.

I used Medicareful when marketing on social media. Do I need to go back and delete all of my old posts?

No. You only must cease marketing Medicareful beginning October 1, 2023.

I used Medicareful when marketing via email campaigns. Can I get in trouble for emails that are already out there?

No. You only must cease marketing Medicareful beginning October 1, 2023.

I have a Medicareful-branded landing page that was created by Ritter. Will I receive assistance with updating it?

Yes. Our Shop & Enroll team will assist you with updating your landing page.

● ● ●

We value our partnered agents and appreciate everyone’s patience during this transition. Hopefully you’re as excited as we are for the future of using Shop & Enroll to exceed sales and business goals! Should you have questions along the way, your dedicated Ritter sales specialist is ready to assist you.

Not partnered with Ritter yet? Complete your free and simple registration on to unlock all of our tools and benefits. Not using Medicareful? Now’s an excellent time to sign up for your own site and maximize your sales potential and streamline your approach.

Share Post

Get Started with Ritter and Enjoy our many Benefits!
Ritter Promotion

Related Posts

Like being the first to know? So do we. Join the thousands of independent agents getting the first word from Ritter.

Register with Ritter!