Building a Business Plan
Laying a Solid Foundation | Lesson 5


In every business, but especially new businesses, management is the key to making your new endeavor successful.

And even if you’re the only employee at first, that’s still the case.

First, document any management experience you have from previous positions that will help make your insurance business a success.

Include any trainings, workshops, or educational experience that may strengthen your business.

In most cases, agents start off independently.

But even though you might not be managing employees, the business itself still needs managing.

Setting your schedule, paying any bills, and balancing the books at the end of the month will all fall back on you.

As your business grows, you may want to hire appointment setters, administrative assistants, or bring on downline agents.

And if you’re planning on expanding your business as you’re writing this plan, or in the future, you may also need to bring on some additional management.

As you add new employees, make sure you keep your business plan up-to-date and add the following for staff and management you bring on.

Start with qualifications and past management or work history.

Don’t forget, résumés can be included in an appendix at the end of your business plan.

Clearly define job descriptions and responsibilities.

For each candidate, ask yourself, what strengths do they bring to your business?

And then also ask, what specific responsibilities would I still need to outsource or hire to cover?

As you hire new staff, clearly demonstrate chain of command as well as company policies and any training resources you’ll provide.

With this information in place, you can move on to marketing, which is essential; it can either make or break your chances at success.

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