The Content Library: Content Marketing for Insurance Agents

You know your products well, and you could sell water to a fish. But knowing where to start with marketing and retention can be difficult. What if we told you there’s a way to take much of that weight off your shoulders? That’s what Ritter Insurance Marketing’s Content Library is all about.

With our top-of-the-line content marketing tools, you can take your consumer marketing to new heights. Best of all, they are available to every agent partnered with Ritter Insurance Marketing! Get these free materials today!

What Is the Content Library?

The Content Library gives you access to different types of media, so you have what you need for your client retention and marketing strategy. Each piece of content has been designed with ease of use and eye-catching precision in mind.

Need a stylish infographic or a quick social media post to keep your feed fresh? Want to share a seasonal and delicious recipe in your monthly newsletter? How about an informative and compliant Medicare handout? The Content Library has it!

Stay on Your Clients’ Minds

Our library is a must-see if you’re looking to utilize content marketing to maximize your marketing potential. By simplifying content marketing for insurance companies and agents, the Content Library can become a keystone of your marketing strategy.

Content marketing is a form of indirect marketing that leverages different types of media that consumers find valuable, relevant, or helpful.

Content marketing is a form of indirect marketing that leverages different types of media that consumers find valuable, relevant, or helpful. In other words, it takes traditional marketing and makes it something clients actually want to interact with! Social media posts, blogs, and newsletters are all forms of content marketing.

The Content Library takes this a step further by crafting materials that entertain and educate readers about Medicare and beyond. That way, even when you aren’t discussing insurance, your clients are thinking about you and how you can help them.

If you are interested in learning more, see our Best Practices guide for more examples of the Content Library in action.

Compliant with All Relevant Regulations

Every piece you find in the Content Library has been evaluated and approved by a team of compliance professionals to ensure that it’s compliant with all relevant regulations and laws.

Use and share our materials with confidence that they’re not putting you at any risk.

Same Great Content, Several Different Forms

As an added bonus, each piece of content in the library comes in several different formats. Whatever the scenario is, the information is there in a way you can utilize it.

• Full article — If you need all the information we have on a subject, the full articles are where you’ll find it. Written in a light, conversational tone, the articles are well researched, never stuffy, and always a good read.
• Handout — Need the details from a full article, but lighter on the word count? The handout boils down the articles to a single page so you and your clients can quickly digest the meat and potatoes of the subject.
• Email/newsletter — Newsletters and emails are one of the most common ways we stay in touch with clients. The email/newsletter formats our content so you can easily copy it into whatever system you use to build and send your newsletters and marketing emails.
• Infographic — Beautifully designed infographics are the Swiss army knives of the Content Library. They can be sent to clients, posted online, added to a newsletter, printed out and shared, and more.
• Social media posts — Keeping active and relevant on social media is difficult. Our premade social media posts mean help you stay active and interesting for your followers and clients.
• eBook — Want the all articles in a series, all in one place? The eBook is perfect if you need to share the full series at one time.

The series already on the site are tailormade to content marketing for insurance companies. More series will be added regularly so be sure to check back!

• Medicare Basics — These educational and compliant materials may be perfect to teach your clients about the Medicare program or as quick guides to complex topics so you can get right down to business.
• Travel Tips — Help your clients have a stress-free vacation, whether that’s helping them understand how Medicare covers them while they’re away or avoid travel disruptions like flight cancellations.
• Senior Travel Guide — Are your clients looking for somewhere to travel? Make the world their oyster with these handy guides. Show them where to go, what to see, and what to do with maps, basic phrases, and researched tips.
• Mastering Medicare Insurance Coverage — Understanding the ins and outs of coverage allows your clients to get the most out of their plans.
• Cooking for Beginners — Everybody’s got to eat. Teach your clients how to take control of dinnertime with these essential cooking skills.
• The Top Spooky Spots for Halloween — What would Halloween be without some scary stories? We scoured the country and the globe for some of the spookiest spots you can visit and the stories behind them.
• A Happy, Healthy Christmas — Christmas is the happiest time of year for a number of reasons. Everyone just seems a little jollier. Help your clients keep the festivities merry with these recipes, tips, and guides!

It can be difficult to know where to start with marketing, and some choose to leave it up to word of mouth or amazing service. Don’t leave your livelihood up to chance.

The Content Library provides a strong foundation to build your marketing strategy and a solid place to start. You know selling, we know marketing. Let’s maximize your agent potential together.