Ritter Acquires Maryland-Based Secure Benefits Alliance

Ritter Insurance Marketing today announced the purchase of Secure Benefits Alliance (SBA), a Maryland-based health and life benefits agency.

In order to expand and strengthen Ritter’s growing footprint, this deal will bring SBA agents into the Ritter fold, providing them with cutting-edge technology and support through Ritter’s service platform.

This new acquisition solidifies Ritter’s insurance distribution network in the Maryland market and will help to expand Ritter’s service to agents and clients in a target region. Agents in SBA’s hierarchy will now have access to more effective ways of doing business, including full use of the Ritter Platform.

“I’ve known Jake and Shelly McGeoy for many years, and I’m very excited to welcome them to the Ritter family,” said Craig Ritter, CEO of Ritter Insurance Marketing. “Secure Benefits Alliance (SBA) will bring new skills and knowledge to us, along with long-standing agent relationships and strong carrier relationships. They are well positioned in the Maryland, Delaware, and Washington D.C. markets, which we believe are poised for tremendous growth for many years.”

Ritter’s marketing tools and sales technology will allow SBA’s current and future agents to become more productive. Equipping agents with everything they need to be more successful in serving their clients was the key factor for SBA cofounder Jake McGeoy and his partners in agreeing to the deal.

“The real point of attraction for us to become a part of Ritter was the established technology,” McGeoy said. “The capability to do electronic enrollments through Shop & Enroll is beyond anything else we’ve seen from any other upline. Being able to leverage all of Ritter’s personnel resources and technology, and the reputation that Craig and the organization have, was 100 percent crucial.”

Under the terms of the acquisition, McGeoy, along with his wife and business partner, Shelly, will continue in new positions within Ritter’s organization. Jake will serve as Ritter’s Senior Manager of Agent Relations in Delaware, Maryland, and Washington, D.C.

“This new role will let me concentrate on what I like doing and what I’m passionate about doing,” Jake McGeoy said. “And that is helping agents to do the right thing for their clients, helping them do it better, more efficiently, and make a good living.”

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