4 Ways the Shop & Enroll Blog Can Help Your Sales Strategy

The Shop & Enroll blog has many beneficial posts that insurance agents can share with clients. Not only will this resource help educate your clients, but it can also boost your leads and sales. Let’s explore how!

At its core, the Shop & Enroll blog is a lifestyle blog created and updated by Ritter Insurance Marketing under our Shop & Enroll brand. This blog is geared toward seniors and publishes content that relates to four categories: Lifestyle, Diet, Health, and Medicare. All the content is very accessible, and no account is needed for readers to view. The best part is that the blog serves as a tool that you can utilize for your business and benefit from in many ways!

Here are the top four ways the Shop & Enroll blog can help agents sell Medicare plans.

1. Save Time During Appointments

One of the biggest things you might worry about as an agent is organizing your schedule and making sure you’re on time for meetings. Sometimes your appointments can run long because of educating clients — explaining the basics that are second nature to you but are brand new to your clients. No need to worry! The Shop & Enroll blog can help you both.

Instead of educating your clients on Medicare generalities during an appointment, you could share ready-made Shop & Enroll blog posts with them ahead of time! There are blog posts designed to help:

  • Familiarize consumers with insurance terminology
  • Cover Medicare basics and different plan types and options, such as Original Medicare, Medicare Advantage, Medicare Supplement, Part D, etc.
  • Provide consumers with a basic understanding of the benefits of working with an agent like you!

The Shop & Enroll blog has a Medicare glossary to help define tricky terms that are important to understand during the enrollment process.

2. Keep Current Clients Easily Informed

No one likes being out of the loop, and your clients are the same. Not only can out-of-date website information push consumers away, but it may also hurt your reputation. The Shop & Enroll blog publishes fresh content each week to keep your clients satisfied and in the know.

If you’d like to receive the newsletter, simply scroll to the bottom of any Shop & Enroll blog page and submit the completed form!

It’s our hope anyone who visits the blog has an enriching experience visiting and using our website. We also include an option for you and your clients to subscribe to receive a weekly Shop & Enroll Newsletter. If you’d like to receive it, simply scroll to the bottom of any Shop & Enroll blog page and submit the completed form!

3. Share Ready-Made Content

Why spend time reinventing the wheel when it’s already made? Agents can save time writing information to share with clients by utilizing the content on the Shop & Enroll blog!

The site has built-in social media buttons for popular social media outlets such as Facebook, Twitter, Pinterest, and LinkedIn.

The Shop & Enroll blog is social media friendly. The site has built-in social media buttons for popular social media outlets such as Facebook, Twitter, Pinterest, and LinkedIn that you can click to share posts on your social media pages. If you’re not a fan of social media, there’s an email option you can use to share posts with your clients that way!

4. Get New Leads to Your Shop & Enroll Site

Agents always want more leads in the hopes of building more client relationships and making new sales. The Shop & Enroll blog can help you collect more Medicare leads and make sales a piece of cake. The site takes away the hassle of the consumer trying to find your name and contact info; it can appear right at the top of the blog, and all the Find Your Plan buttons and links can go straight to your Shop & Enroll site!

The site takes away the hassle of the consumer trying to find your name and contact info.

All you need to do is include your unique Shop & Enroll agent slug at the end of the Shop & Enroll blog page URLs you share with your clients (e.g., https://blog.shopandenroll.com?agent=craigritter). This will attribute any resulting eScopes or plan enrollments to your account!

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The Shop & Enroll blog is much more than some words on the world wide web. After all, it can save you time, keep you and your clients informed, provide you with instantly shareable social media content, and direct leads to your personal Shop & Enroll site! We hope that you use it to better your sales success and client relationships.

If you have any questions or want to learn more about using the Shop & Enroll blog as a sales tool, contact your sales specialist for more information!

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